Martin Mednikarov — showrunner, director, producer.

Martin Mednikarov beside the NOVA Broadcasting Group sign

I direct the stories people can’t stop watching.

Martin Mednikarov reviewing footage in an editing studio

I’m a producer and director behind the biggest show in my home market. I also help brands and creators use storytelling to grow on social media.

Story direction for your brand and your show

People come to me with the same problem: they have something worth watching, but it doesn’t come across. I give you clear, story-driven direction so it does.

Your brand: I help you find the story only you can tell, and turn it into social media content people follow, share and come back to.

Your show: I direct the way I direct my own series: strong characters, a clear premise, and every episode giving viewers a reason to watch the next one.

How I work

Directly.

If your second act doesn’t work, I’ll say that in the first ten minutes and we’ll spend the remaining fifty on why, and on what to do about it. I’d rather give you something useful than something comfortable.

Every session is built around your actual project and your actual stage — there’s no standard programme, because the note a first-time director needs is not the note a third-time director needs.

And I’ll answer the practical questions honestly, including the ones about money, time, people and pressure. Those are usually the ones that decide whether a project happens.

Martin Mednikarov working with a camera crew at the NOVA reception desk

Why I take these calls

Because I wish someone had spoken to me directly, earlier.

Most of what held me back wasn’t a lack of ability. It was waiting for certainty that never arrived, copying advice written for someone else, and not asking a simple question out loud. Progress usually comes from a clear next step, not a perfect plan.

One honest conversation can save months of guessing. I’ll tell you what I actually think, including when the answer is “don’t do that” or “you’re closer than you believe.”

Martin Mednikarov on location with a camera operator beside two pink cars
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